Past Modern
For Past Modern, Fomo Media developed a striking “desi minimalism” brand identity that balances cultural roots with clean simplicity. Working closely with founder Shivang Chandna, we led the research, ideation, and packaging design process, then collaborated with trusted production partners to bring the final packaging to life with a sleek, authentic, and modern aesthetic.
Services:
Packaging design
Industry:
Fashion brand
Timeline
3 Weeks
The Challenge
As Past Modern looked to establish its presence, it needed a visual identity that could bridge the gap between traditional heritage and contemporary design. Without a focused strategy, the brand risked losing its authentic cultural roots in an effort to look modern, or conversely, feeling too dated, missing the opportunity to capture a sleek, stripped-back aesthetic that truly resonated with the founder's vision.
Difficulty balancing traditional cultural roots with clean modernism
Need to translate the founder's distinct vision into a commercial brand identity
Absence of a cohesive, high-quality packaging production process
Risk of appearing generic in a crowded lifestyle market
The Solution
We developed a striking "desi minimalism" identity for Past Modern that beautifully balances cultural roots with clean simplicity. Working in close collaboration with the brand's founder, our team handled the research, ideation, and design to perfectly capture their core vision. We then brought the concepts to life by managing the entire physical production process alongside our trusted packaging vendors to ensure seamless quality.
The Result
Past Modern now delivers a deeply authentic yet instantly modern brand experience. The final packaging effortlessly captures a premium, stripped-back aesthetic, resulting in a successful creative collaboration that gives the brand a distinct, memorable presence in the market.
Successful execution of a unique "desi minimalism" aesthetic
Seamless transition from conceptual design to high-quality physical packaging
Stronger brand alignment and visual distinction in the modern marketplace
